How to raise awareness of your fund via thought leadership articles

Before I became a CRE developer (and investor), I was a journalist at the BBC and ABC.

Here’s one thing I learnt…

If you publish short opinion articles that are thoughtful – and engaging – you will position yourself as an expert.

Done right, these articles will achieve two vital goals:

You’ll raise awareness of your fund amongst the investor community.

And you’ll cement your credibility amongst LPs who already know you.

The result?

Faster fundraising.

Masters of the craft include Howard Marks, David Rubenstein and the late Sam Zell.

Your opinion articles can be published in a wide range of places.

For example:

– Newspapers

– Industry journals

– LinkedIn

How to create articles that get noticed

Producing remarkable opinion articles is easier said than done.

And simply using ChatGPT isn’t a serious option.

Here’s why:

AI-generated content is taking over the internet.

And while it’s cheap and quick, it’s typically bland.

That means your content is unlikely to grab people’s attention.

Or speed up investment into your fund.

In other words, you must produce original articles – if you want to get results.

How I can help

Instead of you having to write your own thought-leadership articles from scratch, I can:

1. Identify subjects that resonate with your target LPs.
2. Undertake deep subject research.
3. Ghost write punchy articles (that have your name on them).

Learn more about my sales-driving content services

– Email marketing

– Research papers

– Pitch decks

Get in touch

To learn more about how I can help you, contact me here.

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