As a former BBC journalist, I want to let you in on a secret…
Few things will differentiate you better from other real estate private equity firms than excellent research papers.
No wonder they’re published frequently by the likes of Blackstone, Brookfield and TPG.
How to get results
Needless to say, if your paper is to grab investor attention, it must brim with useful data.
And first-rate analysis.
But – alas – that’s not enough…
The information must be presented in a COMPELLING way.
That means a magnetic writing style.
And a design that makes the information easy to consume.
For example, you need the text to appear in an easy-to-read point-size (crucial for middle-aged investors).
Think 14 point.
And each line of text must be of an eye-friendly width.
Not too narrow. Not too wide.
How to promote your research paper
Simply producing a great report won’t get you great results.
To get serious ROI, you need it to reach the right people.
But how?
Here are a few ideas…
For a start, you could use your research findings as the basis of a thought-leadership article in an industry journal.
Plus a talk at an industry event.
Meanwhile, you could share it with industry journalists so they can use it in a story.
Ditto industry newsletter writers.
Meanwhile, you could promote it by placing ads on industry journal websites.
And on social media.
You could even use it to support cold email outreach programs.
Naturally, it should also sit on your website.
Why hire me to write your research papers?
Producing an engaging research paper – then getting it into the right hands – is not easy.
To win, you need that rare person who’s professional experience bridges real estate investment, journalism – and content distribution.
Hire me and you get:
1. Deep CRE knowledge honed as a developer (and investor).
2. Journalistic research skills forged at the BBC.
3. Proven marketing skills (drawn from working on campaigns for brands like Nike, BMW and Microsoft)
Learn more about my sales-driving content services
Get in touch
To learn more about how I can help you, contact me here.
