Why do Blackstone, KKR and Oaktree invest in email marketing?
Because it’s a proven way to attract (and retain) investor capital.
So what is an email marketing program in the context of real estate private equity?
In a nutshell, it’s an ongoing communications program that gives you a frequent opportunity to promote your team, strategy and fund.
The result?
You stay top-of-mind with potential (and actual) LPs.
That means a better chance of:
– Being invited to pitch.
– Getting a placement after you’ve pitched.
To succeed, your emails need to be rich with high-value information. For example:
– Your thought-leadership articles.
– Data on the real estate sector you target.
– Updates on your fundraising activity.
How I can help
I can plan, produce and distribute your email marketing campaign.
Next, I can track (and report) its effectiveness.
For example, I can tell you:
– How many people are receiving your emails.
– How many of those people are opening your emails.
– What content is resonating with people (and what isn’t).
What’s more, I can do this in a manner that complies with regulations around fund marketing.
Learn more about my sales-driving content services
Get in touch
To learn more about how I can help you, contact me here.